Publications
MarketingTribune, April 5, 2017
Interview Natasha Walk - Big Data Analytics [Dutch]
Dutch Marketing Institute NIMA, March 14, 2017
Creating Value with Big Data Analytics [Dutch], book review - highly recommended
Tijdschrift voor Marketing, March 2017, p60
Bruggen Slaan [Building Bridges], book review - highly recommended
PIM Marketing Literature Prize, Platform for Innovation in Marketing, December 6, 2016
Creating Value with Big Data Analytics wint PIM Marketing Literature Award 2016
International Journal of Market Research, Vol. 58, No. 5, p.761-764, September 26, 2016
Book Review: Creating Value with Big Data Analytics: making smarter marketing decisions
'The Knowledge' podcast episode 5, by The Levitt Group's Chartered Institute of Marketing, July 15, 2016.
Creating Value with Big Data Analytics
Arizona State University Center for Services Leadership, June, 2016
Levering Big Data Analytics to Create Value
ESOMAR Research World Magazine, February 12, 2016
Merging Data Streams: The Real Challenge of Big Data
Marketing Online, February 6, 2016
U hoeft niet bang te zijn voor Big Data want de marketingrevolutie zal uitblijven.
[No need to fear Big Data because the revolution in marketing will stay away]
University of Groningen, February 4, 2016
New book: How to create value with Big Data
Marketing Science Institute MSI, January 29, 2016
Creating Value with Big Data Analytics - webinar